Terms

TradeAdWatch publishes information about home-service advertising. Use it as a starting point. It is not a quote from Google, Meta, Angi, or Thumbtack, and it is not advice tailored to your shop.

Sample ads use invented company names and invented copy. They are not real offers, and you should not contact those names. Live records, if someone later adds them, describe ads that were publicly running. An ad that has been up for a long time is a clue, not proof that you should copy it.

Benchmarks mix published medians, reported ranges, outside observations, and estimates. Each cell is labeled. City figures are national numbers times a planning factor. Your market, your offer, and your close rate will not match the median. Read the methodology before you put a number in a budget.

The calculator does arithmetic on numbers you type. If the ticket or the close rate is wrong, the answer is wrong. It ignores overhead, financing fees, and the cost of a truck that sits.

Sponsor inquiries are requests. Sending the form does not reserve a slot and does not charge a card. A sponsorship, if we agree to one, will be labeled on the page. It will not change a benchmark.

The site is provided as-is. To the extent the law allows, we are not liable for decisions you make from these pages, including ad spend. If a law requires a narrower limit, that narrower limit applies.