Lead cost index
What a lead costs, by trade and channel
National numbers first. Google search cells come from LocaliQ’s 2025 home-services medians. Meta cells are estimates built from one published category median. Angi and Thumbtack do not publish rate cards, so those cells are reported or observed ranges — or blank, when we would only be guessing.
Reviewed October 30, 2026. City pages apply a planning factor and label the result an estimate. A tracked lead is not a booked job.
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National snapshot
| Trade | Google search | Meta estimate | Angi reported |
|---|---|---|---|
| Roofing | $228.15 | $72.40 | $25–$120 |
| HVAC | $128.38 | $49.76 | $20–$50 |
| Plumbing | $129.02 | $49.90 | $15–$70 |
| Electrical | $93.69 | $41.89 | $15–$60 |
| Lawn & landscaping | $117.92 | $47.39 | $15–$40 |
| Pest control | $90.92 | $41.26 | — |
Trade pages
City pages
The monthly note
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.