Google search
Published medianNational
$129.02
Orlando planning figure (0.94×)
$121
Median cost per lead, with a median cost per click of $10.49.
Can I afford this?Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
Use this page to budget plumbing leads in Orlando. The national column is the published, reported, or estimated figure. The Orlando column multiplies it by 0.94×. Mid-size metro. The factor is a judgment, not a measurement. That factor is a judgment, not a measured Orlando cost per lead.
Speed is the product on emergency work. A lead you return in twenty minutes and a lead you return tomorrow are not the same close rate, even if you paid the same price. For drain specials, know your average ticket after the camera and the real repair, not the $99 on the ad.
In the sample file, Orlando plumbing has 1 ad. The longest has been up 209 days: Lake Eola Plumbing’s Water heater replacement. The advertiser is invented.
| Channel | National | Orlando planning | What the number is |
|---|---|---|---|
| Google search | $129.02 | $121 | Published median Median cost per lead, with a median cost per click of $10.49. |
| Meta | $49.90 | $47 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Plumbing ($129.02) sits from the $90.92 home-services search median. Unrounded: $49.90. |
| Angi | $15–$70 | $14–$66 | Reported range, not a rate card Lead Gen Economy reports $15–$40. 7ten Marketing reports $20–$70. The band is the envelope. Shared leads. |
| Thumbtack | $45–$120 | $42–$113 | Outside observation Observed range of $45–$120. Thumbtack’s help center says pros set their own minimum and maximum, and the charge inside that range follows the job. |
National
$129.02
Orlando planning figure (0.94×)
$121
Median cost per lead, with a median cost per click of $10.49.
Can I afford this?National
$49.90
Orlando planning figure (0.94×)
$47
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Plumbing ($129.02) sits from the $90.92 home-services search median. Unrounded: $49.90.
Can I afford this?National
$15–$70
Orlando planning figure (0.94×)
$14–$66
Lead Gen Economy reports $15–$40. 7ten Marketing reports $20–$70. The band is the envelope. Shared leads.
Can I afford this?National
$45–$120
Orlando planning figure (0.94×)
$42–$113
Observed range of $45–$120. Thumbtack’s help center says pros set their own minimum and maximum, and the charge inside that range follows the job.
Can I afford this?Planning factor for Orlando: 0.94×. Mid-size metro. The factor is a judgment, not a measurement.
209days running
#1Lake Eola Plumbing · invented advertiser
Water heater replacement
Orlando. 40- and 50-gallon tanks stocked on the truck. We quote the unit and the install before we pull the old one. Permit handled on tank swaps that need one.
Button: Check today’s window. carousel creative, no image in this file. Still running as of Oct 30, 2026. First seen Apr 4, 2026. All Water heater replacement ads
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.