Google search
Published medianNational
$129.02
Nashville planning figure (1.02×)
$132
Median cost per lead, with a median cost per click of $10.49.
Can I afford this?Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
Use this page to budget plumbing leads in Nashville. The national column is the published, reported, or estimated figure. The Nashville column multiplies it by 1.02×. Growing metro, held close to the national line. That factor is a judgment, not a measured Nashville cost per lead.
Speed is the product on emergency work. A lead you return in twenty minutes and a lead you return tomorrow are not the same close rate, even if you paid the same price. For drain specials, know your average ticket after the camera and the real repair, not the $99 on the ad.
In the sample file, Nashville plumbing has 1 ad. The longest has been up 441 days: Oak Street Plumbing’s $99 drain special. The advertiser is invented.
| Channel | National | Nashville planning | What the number is |
|---|---|---|---|
| Google search | $129.02 | $132 | Published median Median cost per lead, with a median cost per click of $10.49. |
| Meta | $49.90 | $51 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Plumbing ($129.02) sits from the $90.92 home-services search median. Unrounded: $49.90. |
| Angi | $15–$70 | $15–$71 | Reported range, not a rate card Lead Gen Economy reports $15–$40. 7ten Marketing reports $20–$70. The band is the envelope. Shared leads. |
| Thumbtack | $45–$120 | $46–$122 | Outside observation Observed range of $45–$120. Thumbtack’s help center says pros set their own minimum and maximum, and the charge inside that range follows the job. |
National
$129.02
Nashville planning figure (1.02×)
$132
Median cost per lead, with a median cost per click of $10.49.
Can I afford this?National
$49.90
Nashville planning figure (1.02×)
$51
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Plumbing ($129.02) sits from the $90.92 home-services search median. Unrounded: $49.90.
Can I afford this?National
$15–$70
Nashville planning figure (1.02×)
$15–$71
Lead Gen Economy reports $15–$40. 7ten Marketing reports $20–$70. The band is the envelope. Shared leads.
Can I afford this?National
$45–$120
Nashville planning figure (1.02×)
$46–$122
Observed range of $45–$120. Thumbtack’s help center says pros set their own minimum and maximum, and the charge inside that range follows the job.
Can I afford this?Planning factor for Nashville: 1.02×. Growing metro, held close to the national line.
441days running
#1Oak Street Plumbing · invented advertiser
$99 drain special
The $99 is one kitchen, bath, or laundry drain. It is not a main-line special. If the stoppage is in the yard, we stop and price the camera before anyone keeps digging.
Button: Book the drain. image creative, no image in this file. Still running as of Oct 30, 2026. First seen Aug 15, 2025. All $99 drain special ads
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.