Google search
Published medianNational
$129.02
Houston planning figure (0.98×)
$126
Median cost per lead, with a median cost per click of $10.49.
Can I afford this?Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
Use this page to budget plumbing leads in Houston. The national column is the published, reported, or estimated figure. The Houston column multiplies it by 0.98×. Large market with a lot of shops bidding. That factor is a judgment, not a measured Houston cost per lead.
Speed is the product on emergency work. A lead you return in twenty minutes and a lead you return tomorrow are not the same close rate, even if you paid the same price. For drain specials, know your average ticket after the camera and the real repair, not the $99 on the ad.
In the sample file, Houston plumbing has 1 ad. The longest has been up 281 days: Magnolia Plumbing’s $99 drain special. The advertiser is invented.
| Channel | National | Houston planning | What the number is |
|---|---|---|---|
| Google search | $129.02 | $126 | Published median Median cost per lead, with a median cost per click of $10.49. |
| Meta | $49.90 | $49 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Plumbing ($129.02) sits from the $90.92 home-services search median. Unrounded: $49.90. |
| Angi | $15–$70 | $15–$69 | Reported range, not a rate card Lead Gen Economy reports $15–$40. 7ten Marketing reports $20–$70. The band is the envelope. Shared leads. |
| Thumbtack | $45–$120 | $44–$118 | Outside observation Observed range of $45–$120. Thumbtack’s help center says pros set their own minimum and maximum, and the charge inside that range follows the job. |
National
$129.02
Houston planning figure (0.98×)
$126
Median cost per lead, with a median cost per click of $10.49.
Can I afford this?National
$49.90
Houston planning figure (0.98×)
$49
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Plumbing ($129.02) sits from the $90.92 home-services search median. Unrounded: $49.90.
Can I afford this?National
$15–$70
Houston planning figure (0.98×)
$15–$69
Lead Gen Economy reports $15–$40. 7ten Marketing reports $20–$70. The band is the envelope. Shared leads.
Can I afford this?National
$45–$120
Houston planning figure (0.98×)
$44–$118
Observed range of $45–$120. Thumbtack’s help center says pros set their own minimum and maximum, and the charge inside that range follows the job.
Can I afford this?Planning factor for Houston: 0.98×. Large market with a lot of shops bidding.
281days running
#1Magnolia Plumbing · invented advertiser
$99 drain special
Indoor drains only. Roots in the main are a different job and we will not pretend otherwise. Evening routes Tuesday through Saturday.
Button: Book $99. image creative, no image in this file. Still running as of Oct 30, 2026. First seen Jan 22, 2026. All $99 drain special ads
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.