Google search
Published medianNational
$129.02
Phoenix planning figure (1.06×)
$137
Median cost per lead, with a median cost per click of $10.49.
Can I afford this?Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
Use this page to budget plumbing leads in Phoenix. The national column is the published, reported, or estimated figure. The Phoenix column multiplies it by 1.06×. A big cooling market. HVAC ads run most of the year. That factor is a judgment, not a measured Phoenix cost per lead.
Speed is the product on emergency work. A lead you return in twenty minutes and a lead you return tomorrow are not the same close rate, even if you paid the same price. For drain specials, know your average ticket after the camera and the real repair, not the $99 on the ad.
In the sample file, Phoenix plumbing has 1 ad. The longest has been up 333 days: Desert Pipe’s 24/7 emergency. The advertiser is invented.
| Channel | National | Phoenix planning | What the number is |
|---|---|---|---|
| Google search | $129.02 | $137 | Published median Median cost per lead, with a median cost per click of $10.49. |
| Meta | $49.90 | $53 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Plumbing ($129.02) sits from the $90.92 home-services search median. Unrounded: $49.90. |
| Angi | $15–$70 | $16–$74 | Reported range, not a rate card Lead Gen Economy reports $15–$40. 7ten Marketing reports $20–$70. The band is the envelope. Shared leads. |
| Thumbtack | $45–$120 | $48–$127 | Outside observation Observed range of $45–$120. Thumbtack’s help center says pros set their own minimum and maximum, and the charge inside that range follows the job. |
National
$129.02
Phoenix planning figure (1.06×)
$137
Median cost per lead, with a median cost per click of $10.49.
Can I afford this?National
$49.90
Phoenix planning figure (1.06×)
$53
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Plumbing ($129.02) sits from the $90.92 home-services search median. Unrounded: $49.90.
Can I afford this?National
$15–$70
Phoenix planning figure (1.06×)
$16–$74
Lead Gen Economy reports $15–$40. 7ten Marketing reports $20–$70. The band is the envelope. Shared leads.
Can I afford this?National
$45–$120
Phoenix planning figure (1.06×)
$48–$127
Observed range of $45–$120. Thumbtack’s help center says pros set their own minimum and maximum, and the charge inside that range follows the job.
Can I afford this?Planning factor for Phoenix: 1.06×. A big cooling market. HVAC ads run most of the year.
333days running
#1Desert Pipe · invented advertiser
24/7 emergency
Nights and weekends. Burst lines, slab leaks that will not wait, and water heaters that just let go. The after-hours rate is on the recording and again when we dispatch.
Button: Call now. text creative, no image in this file. Still running as of Oct 30, 2026. First seen Dec 1, 2025. All 24/7 emergency ads
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.