Google search
Published medianNational
$129.02
Chicago planning figure (1.12×)
$145
Median cost per lead, with a median cost per click of $10.49.
Can I afford this?Data as of November 2, 2026. Ads are public records from the Meta Ad Library and Google Ads Transparency Center. Lead-cost figures are still benchmarks and estimates, not a price from your ad account.
Use this page to budget plumbing leads in Chicago. The national column is the published, reported, or estimated figure. The Chicago column multiplies it by 1.12×. Large metro with heavy contractor competition. That factor is a judgment, not a measured Chicago cost per lead.
Speed is the product on emergency work. A lead you return in twenty minutes and a lead you return tomorrow are not the same close rate, even if you paid the same price. For drain specials, know your average ticket after the camera and the real repair, not the $99 on the ad.
No plumbing ads in this pull for Chicago. The benchmark rows are still the point of the page. Data as of November 2, 2026. Lead costs here are estimates, not this city’s measured prices.
| Channel | National | Chicago planning | What the number is |
|---|---|---|---|
| Google search | $129.02 | $145 | Published median Median cost per lead, with a median cost per click of $10.49. |
| Meta | $49.90 | $56 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Plumbing ($129.02) sits from the $90.92 home-services search median. Unrounded: $49.90. |
| Angi | $15–$70 | $17–$78 | Reported range, not a rate card Lead Gen Economy reports $15–$40. 7ten Marketing reports $20–$70. The band is the envelope. Shared leads. |
| Thumbtack | $45–$120 | $50–$134 | Outside observation Observed range of $45–$120. Thumbtack’s help center says pros set their own minimum and maximum, and the charge inside that range follows the job. |
National
$129.02
Chicago planning figure (1.12×)
$145
Median cost per lead, with a median cost per click of $10.49.
Can I afford this?National
$49.90
Chicago planning figure (1.12×)
$56
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Plumbing ($129.02) sits from the $90.92 home-services search median. Unrounded: $49.90.
Can I afford this?National
$15–$70
Chicago planning figure (1.12×)
$17–$78
Lead Gen Economy reports $15–$40. 7ten Marketing reports $20–$70. The band is the envelope. Shared leads.
Can I afford this?National
$45–$120
Chicago planning figure (1.12×)
$50–$134
Observed range of $45–$120. Thumbtack’s help center says pros set their own minimum and maximum, and the charge inside that range follows the job.
Can I afford this?Planning factor for Chicago: 1.12×. Large metro with heavy contractor competition.
No plumbing ads in this pull for Chicago.
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.