Google search
Published medianNational
$129.02
Atlanta planning figure (1×)
$129
Median cost per lead, with a median cost per click of $10.49.
Can I afford this?Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
Use this page to budget plumbing leads in Atlanta. The national column is the published, reported, or estimated figure. The Atlanta column multiplies it by 1×. Baseline metro in this planning set. Factor is 1.00 on purpose. That factor is a judgment, not a measured Atlanta cost per lead.
Speed is the product on emergency work. A lead you return in twenty minutes and a lead you return tomorrow are not the same close rate, even if you paid the same price. For drain specials, know your average ticket after the camera and the real repair, not the $99 on the ad.
No sample ad in this file for plumbing in Atlanta. The benchmark rows are still the point of the page. A live import would fill the list.
| Channel | National | Atlanta planning | What the number is |
|---|---|---|---|
| Google search | $129.02 | $129 | Published median Median cost per lead, with a median cost per click of $10.49. |
| Meta | $49.90 | $50 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Plumbing ($129.02) sits from the $90.92 home-services search median. Unrounded: $49.90. |
| Angi | $15–$70 | $15–$70 | Reported range, not a rate card Lead Gen Economy reports $15–$40. 7ten Marketing reports $20–$70. The band is the envelope. Shared leads. |
| Thumbtack | $45–$120 | $45–$120 | Outside observation Observed range of $45–$120. Thumbtack’s help center says pros set their own minimum and maximum, and the charge inside that range follows the job. |
National
$129.02
Atlanta planning figure (1×)
$129
Median cost per lead, with a median cost per click of $10.49.
Can I afford this?National
$49.90
Atlanta planning figure (1×)
$50
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Plumbing ($129.02) sits from the $90.92 home-services search median. Unrounded: $49.90.
Can I afford this?National
$15–$70
Atlanta planning figure (1×)
$15–$70
Lead Gen Economy reports $15–$40. 7ten Marketing reports $20–$70. The band is the envelope. Shared leads.
Can I afford this?National
$45–$120
Atlanta planning figure (1×)
$45–$120
Observed range of $45–$120. Thumbtack’s help center says pros set their own minimum and maximum, and the charge inside that range follows the job.
Can I afford this?Planning factor for Atlanta: 1×. Baseline metro in this planning set. Factor is 1.00 on purpose.
No sample plumbing ads are filed for Atlanta.
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.