Google search
Published medianNational
$129.02
Charlotte planning figure (0.95×)
$123
Median cost per lead, with a median cost per click of $10.49.
Can I afford this?Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
Use this page to budget plumbing leads in Charlotte. The national column is the published, reported, or estimated figure. The Charlotte column multiplies it by 0.95×. Mid-size metro. The factor is a judgment, not a measurement. That factor is a judgment, not a measured Charlotte cost per lead.
Speed is the product on emergency work. A lead you return in twenty minutes and a lead you return tomorrow are not the same close rate, even if you paid the same price. For drain specials, know your average ticket after the camera and the real repair, not the $99 on the ad.
In the sample file, Charlotte plumbing has 1 ad. The longest has been up 59 days: Queen City Pipe’s 24/7 emergency. The advertiser is invented.
| Channel | National | Charlotte planning | What the number is |
|---|---|---|---|
| Google search | $129.02 | $123 | Published median Median cost per lead, with a median cost per click of $10.49. |
| Meta | $49.90 | $47 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Plumbing ($129.02) sits from the $90.92 home-services search median. Unrounded: $49.90. |
| Angi | $15–$70 | $14–$67 | Reported range, not a rate card Lead Gen Economy reports $15–$40. 7ten Marketing reports $20–$70. The band is the envelope. Shared leads. |
| Thumbtack | $45–$120 | $43–$114 | Outside observation Observed range of $45–$120. Thumbtack’s help center says pros set their own minimum and maximum, and the charge inside that range follows the job. |
National
$129.02
Charlotte planning figure (0.95×)
$123
Median cost per lead, with a median cost per click of $10.49.
Can I afford this?National
$49.90
Charlotte planning figure (0.95×)
$47
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Plumbing ($129.02) sits from the $90.92 home-services search median. Unrounded: $49.90.
Can I afford this?National
$15–$70
Charlotte planning figure (0.95×)
$14–$67
Lead Gen Economy reports $15–$40. 7ten Marketing reports $20–$70. The band is the envelope. Shared leads.
Can I afford this?National
$45–$120
Charlotte planning figure (0.95×)
$43–$114
Observed range of $45–$120. Thumbtack’s help center says pros set their own minimum and maximum, and the charge inside that range follows the job.
Can I afford this?Planning factor for Charlotte: 0.95×. Mid-size metro. The factor is a judgment, not a measurement.
59days running
#1Queen City Pipe · invented advertiser
24/7 emergency
We do not sell the call to a stranger with a truck. If we cannot roll, we say so. Overflowing fixtures and no-water calls come first.
Button: Request a truck. image creative, no image in this file. Still running as of Oct 30, 2026. First seen Sep 1, 2026. All 24/7 emergency ads
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.