Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
Use this page to budget HVAC leads in Houston. The national column is the published, reported, or estimated figure. The Houston column multiplies it by 0.98×. Large market with a lot of shops bidding. That factor is a judgment, not a measured Houston cost per lead.
Write down two tickets before you buy: the cash you actually collect on a tune-up visit, and the average replacement. The ad can say $59 while the visit collects more in filters, capacitors, and the maintenance plan. Put the real average in the calculator. A tune-up that loses money on the day can still be worth it if the plan or the change-out is real. If those never happen, the tune-up is just a cheap lead that isn’t cheap.
In the sample file, Houston HVAC has 1 ad. The longest has been up 224 days: Bayou Cool’s 0% on new systems. The advertiser is invented.
| Channel | National | Houston planning | What the number is |
|---|---|---|---|
| Google search | $128.38 | $126 | Blend of published medians Straight average of two published medians: air conditioning installation and repair at $127.74 (CPC $9.68) and heating and furnaces at $129.02 (CPC $9.30). A tune-up lead and a system replacement are not the same lead. |
| Meta | $49.76 | $49 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Air conditioning and heating ($128.38) sits from the $90.92 home-services search median. Unrounded: $49.76. |
| Angi | $20–$50 | $20–$49 | Reported range, not a rate card One secondary source reports $20–$50, shared with about 3–5 contractors. Angi does not confirm it. We did not find a second public range worth widening this band. |
| Thumbtack | $50–$200 | $49–$196 | Outside observation Observed range of $50–$200 or more, from one firm’s Pro-app notes in October 2026. Not a Thumbtack rate card. Service calls and system replacements sit in the same wide band. |
National
$128.38
Houston planning figure (0.98×)
$126
Straight average of two published medians: air conditioning installation and repair at $127.74 (CPC $9.68) and heating and furnaces at $129.02 (CPC $9.30). A tune-up lead and a system replacement are not the same lead.
Can I afford this?National
$49.76
Houston planning figure (0.98×)
$49
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Air conditioning and heating ($128.38) sits from the $90.92 home-services search median. Unrounded: $49.76.
Can I afford this?National
$20–$50
Houston planning figure (0.98×)
$20–$49
One secondary source reports $20–$50, shared with about 3–5 contractors. Angi does not confirm it. We did not find a second public range worth widening this band.
Can I afford this?National
$50–$200
Houston planning figure (0.98×)
$49–$196
Observed range of $50–$200 or more, from one firm’s Pro-app notes in October 2026. Not a Thumbtack rate card. Service calls and system replacements sit in the same wide band.
Can I afford this?Planning factor for Houston: 0.98×. Large market with a lot of shops bidding.
224days running
#1Bayou Cool · invented advertiser
0% on new systems
Houston. Full system replacements with 0% financing for 60 months for approved credit. We show the cash price next to the payment. Installation by our own crews.
Button: Check the payment. video creative, no image in this file. Still running as of Oct 30, 2026. First seen Mar 20, 2026. All 0% on new systems ads
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.