Data as of November 2, 2026. Ads are public records from the Meta Ad Library and Google Ads Transparency Center. Lead-cost figures are still benchmarks and estimates, not a price from your ad account.
Use this page to budget HVAC leads in Atlanta. The national column is the published, reported, or estimated figure. The Atlanta column multiplies it by 1×. Baseline metro in this planning set. Factor is 1.00 on purpose. That factor is a judgment, not a measured Atlanta cost per lead.
Write down two tickets before you buy: the cash you actually collect on a tune-up visit, and the average replacement. The ad can say $59 while the visit collects more in filters, capacitors, and the maintenance plan. Put the real average in the calculator. A tune-up that loses money on the day can still be worth it if the plan or the change-out is real. If those never happen, the tune-up is just a cheap lead that isn’t cheap.
In this pull, Atlanta HVAC has 7 ads. The longest with a start date has been up 146 days: Comfort Atlanta HVAC, Discount. Data as of November 2, 2026.
| Channel | National | Atlanta planning | What the number is |
|---|---|---|---|
| Google search | $128.38 | $128 | Blend of published medians Straight average of two published medians: air conditioning installation and repair at $127.74 (CPC $9.68) and heating and furnaces at $129.02 (CPC $9.30). A tune-up lead and a system replacement are not the same lead. |
| Meta | $49.76 | $50 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Air conditioning and heating ($128.38) sits from the $90.92 home-services search median. Unrounded: $49.76. |
| Angi | $20–$50 | $20–$50 | Reported range, not a rate card One secondary source reports $20–$50, shared with about 3–5 contractors. Angi does not confirm it. We did not find a second public range worth widening this band. |
| Thumbtack | $50–$200 | $50–$200 | Outside observation Observed range of $50–$200 or more, from one firm’s Pro-app notes in October 2026. Not a Thumbtack rate card. Service calls and system replacements sit in the same wide band. |
National
$128.38
Atlanta planning figure (1×)
$128
Straight average of two published medians: air conditioning installation and repair at $127.74 (CPC $9.68) and heating and furnaces at $129.02 (CPC $9.30). A tune-up lead and a system replacement are not the same lead.
Can I afford this?National
$49.76
Atlanta planning figure (1×)
$50
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Air conditioning and heating ($128.38) sits from the $90.92 home-services search median. Unrounded: $49.76.
Can I afford this?National
$20–$50
Atlanta planning figure (1×)
$20–$50
One secondary source reports $20–$50, shared with about 3–5 contractors. Angi does not confirm it. We did not find a second public range worth widening this band.
Can I afford this?National
$50–$200
Atlanta planning figure (1×)
$50–$200
Observed range of $50–$200 or more, from one firm’s Pro-app notes in October 2026. Not a Thumbtack rate card. Service calls and system replacements sit in the same wide band.
Can I afford this?Planning factor for Atlanta: 1×. Baseline metro in this planning set. Factor is 1.00 on purpose.
146days running
#1Comfort Atlanta HVAC
Discount
HVAC problem? Don’t sweat it. Comfort Atlanta Heating & Air is offering $50 OFF any repair for homeowners across Atlanta and North Metro Georgia.
Button: See details. Still running as of Nov 2, 2026. First seen Jun 9, 2026. More discount ads View in ad library
124days running
#2Moncrief Heating & Air Conditioning
General
Trusted Home Services for Atlanta for Over 125 Years Moncrief has proudly served Atlanta homeowners with expert HVAC and plumbing services for more than 125 years. From everyday maintenance to urgent repairs, our experi
Button: Contact us. Still running as of Nov 2, 2026. First seen Jul 1, 2026. View in ad library
116days running
#3Georgia Home Heating and Air
Discount
To all who've served, we salute you. As an American-owned company based right here in Georgia, we believe in giving back to our military and veteran community. Enjoy exclusive discounts on new HVAC systems, essential se
Button: Get quote. Still running as of Nov 2, 2026. First seen Jul 9, 2026. More discount ads View in ad library
54days running
#4All Airs Heating, Cooling & Plumbing
Emergency / same-day
For over 50 years, All Airs Home Services has been the name Metro Atlanta families trust to keep their homes comfortable. 🐘Upfront Pricing 🐘No Surprises 🐘No Shortcuts 🐘Family Owned 🐘Same Day Service Contact our team t
Button: See details. Still running as of Nov 2, 2026. First seen Sep 9, 2026. More emergency / same-day ads View in ad library
54days running
#5All Airs Heating, Cooling & Plumbing
Emergency / same-day
For over 50 years, All Airs Home Services has been the name Metro Atlanta families trust to keep their homes comfortable. 🐘Upfront Pricing 🐘No Surprises 🐘No Shortcuts 🐘Family Owned 🐘Same Day Service Contact our team t
Button: See details. Still running as of Nov 2, 2026. First seen Sep 9, 2026. More emergency / same-day ads View in ad library
45days running
#6All Airs Heating, Cooling & Plumbing
Emergency / same-day
Hot water emergency? All Airs Home Services has you covered with SAME-DAY Water Heater Service! 💧 If your water heater is leaking, making strange noises, or serving up freezing cold water, don't wait. Our local Marietta
Button: Get quote. Still running as of Nov 2, 2026. First seen Sep 18, 2026. More emergency / same-day ads View in ad library
42days running
#7American Comfort Heating and Cooling
Free inspection
Time for a new AC or heat pump? American Comfort Heating & Cooling installs the GE Connect 18 SEER2 side-discharge system (NS18H) - a slim, quiet, energy-efficient inverter unit that fits tight spaces and handles Georgia
Button: Call now. Still running as of Nov 2, 2026. First seen Sep 21, 2026. More free inspection ads View in ad library
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.