Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
Use this page to budget electrical leads in Chicago. The national column is the published, reported, or estimated figure. The Chicago column multiplies it by 1.12×. Large metro with heavy contractor competition. That factor is a judgment, not a measured Chicago cost per lead.
Panel, EV charger, and service-call work have different close rates and different risks. Use the job you actually want in the calculator. A $90 lead is comfortable on a panel and ugly on a fan install you priced like a coupon.
In the sample file, Chicago electrical has 1 ad. The longest has been up 362 days: Loop Electric’s Panel upgrade. The advertiser is invented.
| Channel | National | Chicago planning | What the number is |
|---|---|---|---|
| Google search | $93.69 | $105 | Published median Highest click price among the trades we list, and a cost per lead near the home-services middle. Clicks are expensive; a larger share of them become tracked leads. |
| Meta | $41.89 | $47 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Electricians & electrical contractors ($93.69) sits from the $90.92 home-services search median. Unrounded: $41.89. |
| Angi | $15–$60 | $17–$67 | Reported range, not a rate card Lead Gen Economy reports $15–$35. 7ten Marketing reports $20–$60. The band is the envelope. Shared leads. |
| Thumbtack | — | — | Not published No Thumbtack range is shown. Thumbtack does not publish a rate card, and the sources we use do not report this trade. |
National
$93.69
Chicago planning figure (1.12×)
$105
Highest click price among the trades we list, and a cost per lead near the home-services middle. Clicks are expensive; a larger share of them become tracked leads.
Can I afford this?National
$41.89
Chicago planning figure (1.12×)
$47
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Electricians & electrical contractors ($93.69) sits from the $90.92 home-services search median. Unrounded: $41.89.
Can I afford this?National
$15–$60
Chicago planning figure (1.12×)
$17–$67
Lead Gen Economy reports $15–$35. 7ten Marketing reports $20–$60. The band is the envelope. Shared leads.
Can I afford this?National
—
Chicago planning figure (1.12×)
—
No Thumbtack range is shown. Thumbtack does not publish a rate card, and the sources we use do not report this trade.
Can I afford this?Planning factor for Chicago: 1.12×. Large metro with heavy contractor competition.
362days running
#1Loop Electric · invented advertiser
Panel upgrade
100-amp to 200-amp replacements for houses that are tripping, remodeling, or buying an EV. Permit pulled by us. Written price after we open the panel, not from a photo alone.
Button: Request the visit. text creative, no image in this file. Still running as of Oct 30, 2026. First seen Nov 2, 2025. All Panel upgrade ads
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.