Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
Use this page to budget electrical leads in Houston. The national column is the published, reported, or estimated figure. The Houston column multiplies it by 0.98×. Large market with a lot of shops bidding. That factor is a judgment, not a measured Houston cost per lead.
Panel, EV charger, and service-call work have different close rates and different risks. Use the job you actually want in the calculator. A $90 lead is comfortable on a panel and ugly on a fan install you priced like a coupon.
In the sample file, Houston electrical has 1 ad. The longest has been up 182 days: Gulf Wire’s Ceiling fan special. The advertiser is invented.
| Channel | National | Houston planning | What the number is |
|---|---|---|---|
| Google search | $93.69 | $92 | Published median Highest click price among the trades we list, and a cost per lead near the home-services middle. Clicks are expensive; a larger share of them become tracked leads. |
| Meta | $41.89 | $41 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Electricians & electrical contractors ($93.69) sits from the $90.92 home-services search median. Unrounded: $41.89. |
| Angi | $15–$60 | $15–$59 | Reported range, not a rate card Lead Gen Economy reports $15–$35. 7ten Marketing reports $20–$60. The band is the envelope. Shared leads. |
| Thumbtack | — | — | Not published No Thumbtack range is shown. Thumbtack does not publish a rate card, and the sources we use do not report this trade. |
National
$93.69
Houston planning figure (0.98×)
$92
Highest click price among the trades we list, and a cost per lead near the home-services middle. Clicks are expensive; a larger share of them become tracked leads.
Can I afford this?National
$41.89
Houston planning figure (0.98×)
$41
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Electricians & electrical contractors ($93.69) sits from the $90.92 home-services search median. Unrounded: $41.89.
Can I afford this?National
$15–$60
Houston planning figure (0.98×)
$15–$59
Lead Gen Economy reports $15–$35. 7ten Marketing reports $20–$60. The band is the envelope. Shared leads.
Can I afford this?National
—
Houston planning figure (0.98×)
—
No Thumbtack range is shown. Thumbtack does not publish a rate card, and the sources we use do not report this trade.
Can I afford this?Planning factor for Houston: 0.98×. Large market with a lot of shops bidding.
182days running
#1Gulf Wire · invented advertiser
Ceiling fan special
Houston. Labor on a fan replacing a fan, where a rated box is already in the ceiling. If the box is wrong, we stop and price the brace. We will not hang a fan on a plastic box.
Button: Check the fine print. image creative, no image in this file. Still running as of Oct 30, 2026. First seen May 1, 2026. All Ceiling fan special ads
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.