Data as of November 2, 2026. Ads are public records from the Meta Ad Library and Google Ads Transparency Center. Lead-cost figures are still benchmarks and estimates, not a price from your ad account.
Use this page to budget electrical leads in Charlotte. The national column is the published, reported, or estimated figure. The Charlotte column multiplies it by 0.95×. Mid-size metro. The factor is a judgment, not a measurement. That factor is a judgment, not a measured Charlotte cost per lead.
Panel, EV charger, and service-call work have different close rates and different risks. Use the job you actually want in the calculator. A $90 lead is comfortable on a panel and ugly on a fan install you priced like a coupon.
No electrical ads in this pull for Charlotte. The benchmark rows are still the point of the page. Data as of November 2, 2026. Lead costs here are estimates, not this city’s measured prices.
| Channel | National | Charlotte planning | What the number is |
|---|---|---|---|
| Google search | $93.69 | $89 | Published median Highest click price among the trades we list, and a cost per lead near the home-services middle. Clicks are expensive; a larger share of them become tracked leads. |
| Meta | $41.89 | $40 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Electricians & electrical contractors ($93.69) sits from the $90.92 home-services search median. Unrounded: $41.89. |
| Angi | $15–$60 | $14–$57 | Reported range, not a rate card Lead Gen Economy reports $15–$35. 7ten Marketing reports $20–$60. The band is the envelope. Shared leads. |
| Thumbtack | — | — | Not published No Thumbtack range is shown. Thumbtack does not publish a rate card, and the sources we use do not report this trade. |
National
$93.69
Charlotte planning figure (0.95×)
$89
Highest click price among the trades we list, and a cost per lead near the home-services middle. Clicks are expensive; a larger share of them become tracked leads.
Can I afford this?National
$41.89
Charlotte planning figure (0.95×)
$40
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Electricians & electrical contractors ($93.69) sits from the $90.92 home-services search median. Unrounded: $41.89.
Can I afford this?National
$15–$60
Charlotte planning figure (0.95×)
$14–$57
Lead Gen Economy reports $15–$35. 7ten Marketing reports $20–$60. The band is the envelope. Shared leads.
Can I afford this?National
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Charlotte planning figure (0.95×)
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No Thumbtack range is shown. Thumbtack does not publish a rate card, and the sources we use do not report this trade.
Can I afford this?Planning factor for Charlotte: 0.95×. Mid-size metro. The factor is a judgment, not a measurement.
No electrical ads in this pull for Charlotte.
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.