Google search
Published medianNational
$93.69
Highest click price among the trades we list, and a cost per lead near the home-services middle. Clicks are expensive; a larger share of them become tracked leads.
Can I afford this?Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
Electrical search clicks are among the pricier home-service clicks, and enough of them turn into tracked leads that the cost per lead lands near the middle of the LocaliQ set. A panel upgrade and a ceiling-fan special should not share a budget.
Panel, EV charger, and service-call work have different close rates and different risks. Use the job you actually want in the calculator. A $90 lead is comfortable on a panel and ugly on a fan install you priced like a coupon.
What can I afford for a electrical lead? · Electrical ads in the sample file
| Channel | National | What the number is |
|---|---|---|
| Google search | $93.69 | Published median Highest click price among the trades we list, and a cost per lead near the home-services middle. Clicks are expensive; a larger share of them become tracked leads. |
| Meta | $41.89 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Electricians & electrical contractors ($93.69) sits from the $90.92 home-services search median. Unrounded: $41.89. |
| Angi | $15–$60 | Reported range, not a rate card Lead Gen Economy reports $15–$35. 7ten Marketing reports $20–$60. The band is the envelope. Shared leads. |
| Thumbtack | — | Not published No Thumbtack range is shown. Thumbtack does not publish a rate card, and the sources we use do not report this trade. |
National
$93.69
Highest click price among the trades we list, and a cost per lead near the home-services middle. Clicks are expensive; a larger share of them become tracked leads.
Can I afford this?National
$41.89
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Electricians & electrical contractors ($93.69) sits from the $90.92 home-services search median. Unrounded: $41.89.
Can I afford this?National
$15–$60
Lead Gen Economy reports $15–$35. 7ten Marketing reports $20–$60. The band is the envelope. Shared leads.
Can I afford this?National
—
No Thumbtack range is shown. Thumbtack does not publish a rate card, and the sources we use do not report this trade.
Can I afford this?Each city page multiplies the national figure by a TradeAdWatch planning factor. That column is an estimate, including when the national number is a published median.
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.