Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
Electrical search clicks are among the pricier home-service clicks, and enough of them turn into tracked leads that the cost per lead lands near the middle of the LocaliQ set. A panel upgrade and a ceiling-fan special should not share a budget.
Panel, EV charger, and service-call work have different close rates and different risks. Use the job you actually want in the calculator. A $90 lead is comfortable on a panel and ugly on a fan install you priced like a coupon.
6 invented advertisers in the sample file.
362days running
#1Loop Electric · invented advertiser
Panel upgrade
100-amp to 200-amp replacements for houses that are tripping, remodeling, or buying an EV. Permit pulled by us. Written price after we open the panel, not from a photo alone.
Button: Request the visit. text creative, no image in this file. Still running as of Oct 30, 2026. First seen Nov 2, 2025. All Panel upgrade ads
288days running
#2Queen City Electric · invented advertiser
Panel upgrade
Kitchens and additions that fail inspection on the service. We coordinate with your GC and pull the electrical permit. Most 200-amp swaps are one day once the utility is scheduled.
Button: Talk to scheduling. carousel creative, no image in this file. Still running as of Oct 30, 2026. First seen Jan 15, 2026. All Panel upgrade ads
244days running
#3Peachtree Electric · invented advertiser
EV charger install
Atlanta. A Level 2 charger on a panel that can take it is a half-day. A charger that needs a panel upgrade is a different job, and the ad is not going to pretend otherwise.
Button: Tell us the car. image creative, no image in this file. Still running as of Oct 30, 2026. First seen Feb 28, 2026. All EV charger install ads
182days running
#4Gulf Wire · invented advertiser
Ceiling fan special
Houston. Labor on a fan replacing a fan, where a rated box is already in the ceiling. If the box is wrong, we stop and price the brace. We will not hang a fan on a plastic box.
Button: Check the fine print. image creative, no image in this file. Still running as of Oct 30, 2026. First seen May 1, 2026. All Ceiling fan special ads
115days running
#5Sunbelt Electric · invented advertiser
Safety inspection
We open the panel, check for heat and double-taps, and test the GFCIs you actually use. You get a short list. We do not write a novel to scare a repair out of a quiet house.
Button: Book the inspection. text creative, no image in this file. Still running as of Oct 30, 2026. First seen Jul 7, 2026. All Safety inspection ads
20days running
#6Rocky Mountain Electric · invented advertiser
EV charger install
Garage or exterior, with a load calculation included. If the panel is full, we say that on the first visit instead of on install day.
Button: Get on the list. text creative, no image in this file. Still running as of Oct 30, 2026. First seen Oct 10, 2026. All EV charger install ads
| Channel | National | What the number is |
|---|---|---|
| Google search | $93.69 | Published median Highest click price among the trades we list, and a cost per lead near the home-services middle. Clicks are expensive; a larger share of them become tracked leads. |
| Meta | $41.89 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Electricians & electrical contractors ($93.69) sits from the $90.92 home-services search median. Unrounded: $41.89. |
| Angi | $15–$60 | Reported range, not a rate card Lead Gen Economy reports $15–$35. 7ten Marketing reports $20–$60. The band is the envelope. Shared leads. |
| Thumbtack | — | Not published No Thumbtack range is shown. Thumbtack does not publish a rate card, and the sources we use do not report this trade. |
National
$93.69
Highest click price among the trades we list, and a cost per lead near the home-services middle. Clicks are expensive; a larger share of them become tracked leads.
National
$41.89
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Electricians & electrical contractors ($93.69) sits from the $90.92 home-services search median. Unrounded: $41.89.
National
$15–$60
Lead Gen Economy reports $15–$35. 7ten Marketing reports $20–$60. The band is the envelope. Shared leads.
National
—
No Thumbtack range is shown. Thumbtack does not publish a rate card, and the sources we use do not report this trade.
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.