Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
Use this page to budget electrical leads in Dallas–Fort Worth. The national column is the published, reported, or estimated figure. The Dallas column multiplies it by 1.04×. Large trade market. Hail season crowds the roofing auctions. That factor is a judgment, not a measured Dallas cost per lead.
Panel, EV charger, and service-call work have different close rates and different risks. Use the job you actually want in the calculator. A $90 lead is comfortable on a panel and ugly on a fan install you priced like a coupon.
No sample ad in this file for electrical in Dallas. The benchmark rows are still the point of the page. A live import would fill the list.
| Channel | National | Dallas planning | What the number is |
|---|---|---|---|
| Google search | $93.69 | $97 | Published median Highest click price among the trades we list, and a cost per lead near the home-services middle. Clicks are expensive; a larger share of them become tracked leads. |
| Meta | $41.89 | $44 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Electricians & electrical contractors ($93.69) sits from the $90.92 home-services search median. Unrounded: $41.89. |
| Angi | $15–$60 | $16–$62 | Reported range, not a rate card Lead Gen Economy reports $15–$35. 7ten Marketing reports $20–$60. The band is the envelope. Shared leads. |
| Thumbtack | — | — | Not published No Thumbtack range is shown. Thumbtack does not publish a rate card, and the sources we use do not report this trade. |
National
$93.69
Dallas planning figure (1.04×)
$97
Highest click price among the trades we list, and a cost per lead near the home-services middle. Clicks are expensive; a larger share of them become tracked leads.
Can I afford this?National
$41.89
Dallas planning figure (1.04×)
$44
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Electricians & electrical contractors ($93.69) sits from the $90.92 home-services search median. Unrounded: $41.89.
Can I afford this?National
$15–$60
Dallas planning figure (1.04×)
$16–$62
Lead Gen Economy reports $15–$35. 7ten Marketing reports $20–$60. The band is the envelope. Shared leads.
Can I afford this?National
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Dallas planning figure (1.04×)
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No Thumbtack range is shown. Thumbtack does not publish a rate card, and the sources we use do not report this trade.
Can I afford this?Planning factor for Dallas: 1.04×. Large trade market. Hail season crowds the roofing auctions.
No sample electrical ads are filed for Dallas.
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.