Data as of November 2, 2026. Ads are public records from the Meta Ad Library and Google Ads Transparency Center. Lead-cost figures are still benchmarks and estimates, not a price from your ad account.
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Lawn & landscaping lead cost in Atlanta
Use this page to budget lawn and landscaping leads in Atlanta. The national column is the published, reported, or estimated figure. The Atlanta column multiplies it by 1×. Baseline metro in this planning set. Factor is 1.00 on purpose. That factor is a judgment, not a measured Atlanta cost per lead.
Decide which business you are buying leads for. A route of weekly mows can live on a cheap lead and a low ticket. A cleanup or an install cannot use the mowing math. If you sell both, split the campaigns or the calculator will lie to you.
No lawn and landscaping ads in this pull for Atlanta. The benchmark rows are still the point of the page. Data as of November 2, 2026. Lead costs here are estimates, not this city’s measured prices.
Lead cost benchmarks for Lawn & landscaping in Atlanta
Channel
National
Atlanta planning
What the number is
Google search
$117.92
$118
Published median
LocaliQ’s category is landscaping, which mixes mowing with larger install work. A weekly mow lead often costs less than this median. Cost per click was not broken out in the summary we cite.
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Landscaping ($117.92) sits from the $90.92 home-services search median. Unrounded: $47.39.
LocaliQ’s category is landscaping, which mixes mowing with larger install work. A weekly mow lead often costs less than this median. Cost per click was not broken out in the summary we cite.
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Landscaping ($117.92) sits from the $90.92 home-services search median. Unrounded: $47.39.
Planning factor for Atlanta: 1×. Baseline metro in this planning set. Factor is 1.00 on purpose.
Sources
2025 Search Ad Benchmarks for Home Services — LocaliQ (WordStream). US search campaigns running April 2024 through March 2025. The published “averages” are medians. Cost per lead is whatever conversion the advertiser tracked — a form, a call, or a click — not a booked job.
Facebook Ads Benchmarks 2025 — WordStream / LocaliQ. US leads campaigns, April 1, 2024 through June 30, 2025. A Meta lead is usually a form fill from someone scrolling. A Google lead is usually someone who typed the problem. Do not treat the two prices as the same kind of lead.
How trade-level Meta figures are estimated — TradeAdWatch. Formula set October 30, 2026.. WordStream does not publish a Meta cost per lead for roofing, HVAC, plumbing, pest control, lawn, or electrical. Every trade-level Meta cell is an estimate.
Home Improvement Lead Marketplaces: Angi, Thumbtack, and HomeAdvisor — Lead Gen Economy. The article describes the 2024–2025 market. It does not date the price table.. The price of a shared lead is not the cost of a customer. If four shops buy the same lead, your close rate does the real math.
What is smarter lead matching? — Thumbtack. Official help page, reviewed for this site on October 30, 2026.. The only Thumbtack price that applies to your shop is the one in your Pro account.
Is Thumbtack Worth It? Lead Costs and the Math (2026) — Skillmammoth. The author says the ranges were read in October 2026 from client Pro-app screens and third-party trackers.. One firm’s observations. We do not fill trades this source does not report.
Metro planning factors, October 2026 — TradeAdWatch. Set October 30, 2026. Meant to be reviewed when the national anchors are updated.. Not measured from ad accounts. A Dallas row is the national number times 1.04, labeled as an estimate.
Ads in Atlanta
No lawn and landscaping ads in this pull for Atlanta.