Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
Lawn ads follow the season. A fertilization program stays up longer than a one-weekend aeration special. The published search figure we use is LocaliQ’s landscaping median, which mixes mowing with bigger work. A weekly mow will not look like that number.
Decide which business you are buying leads for. A route of weekly mows can live on a cheap lead and a low ticket. A cleanup or an install cannot use the mowing math. If you sell both, split the campaigns or the calculator will lie to you.
What can I afford for a lawn & landscaping lead? · Lawn & landscaping ads in the sample file
| Channel | National | What the number is |
|---|---|---|
| Google search | $117.92 | Published median LocaliQ’s category is landscaping, which mixes mowing with larger install work. A weekly mow lead often costs less than this median. Cost per click was not broken out in the summary we cite. |
| Meta | $47.39 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Landscaping ($117.92) sits from the $90.92 home-services search median. Unrounded: $47.39. |
| Angi | $15–$40 | Reported range, not a rate card The source says landscaping, $15–$40, often shared with 4–6 contractors. That is broader than a weekly mow. Angi does not publish the price. |
| Thumbtack | — | Not published No Thumbtack range is shown. Thumbtack does not publish a rate card, and the sources we use do not report this trade. |
National
$117.92
LocaliQ’s category is landscaping, which mixes mowing with larger install work. A weekly mow lead often costs less than this median. Cost per click was not broken out in the summary we cite.
Can I afford this?National
$47.39
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Landscaping ($117.92) sits from the $90.92 home-services search median. Unrounded: $47.39.
Can I afford this?National
$15–$40
The source says landscaping, $15–$40, often shared with 4–6 contractors. That is broader than a weekly mow. Angi does not publish the price.
Can I afford this?National
—
No Thumbtack range is shown. Thumbtack does not publish a rate card, and the sources we use do not report this trade.
Can I afford this?Each city page multiplies the national figure by a TradeAdWatch planning factor. That column is an estimate, including when the national number is a published median.
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.