Data as of November 2, 2026. Ads are public records from the Meta Ad Library and Google Ads Transparency Center. Lead-cost figures are still benchmarks and estimates, not a price from your ad account.
Use this page to budget roofing leads in Houston. The national column is the published, reported, or estimated figure. The Houston column multiplies it by 0.98×. Large market with a lot of shops bidding. That factor is a judgment, not a measured Houston cost per lead.
Separate storm repairs from full replacements before you copy a cost-per-lead number. The LocaliQ median is a blended search lead. An insurance-help lead and a $1,000-off replacement lead do not close the same, and they should not share a budget. If you buy shared marketplace leads, divide the sticker price by your real close rate before you call it cheap.
In this pull, Houston roofing has 9 ads. The longest with a start date has been up 728 days: roofing_jlhouston, General. Data as of November 2, 2026.
| Channel | National | Houston planning | What the number is |
|---|---|---|---|
| Google search | $228.15 | $224 | Published median Median cost per lead. LocaliQ reports medians and calls them averages. About 80–85% of the spend behind this study is Google; the rest is Microsoft. |
| Meta | $72.40 | $71 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Roofing & gutters ($228.15) sits from the $90.92 home-services search median. Unrounded: $72.40. |
| Angi | $25–$120 | $25–$118 | Reported range, not a rate card Angi does not publish a rate card. Lead Gen Economy reports $25–$60. 7ten Marketing reports $50–$120 from contractors. The band is the envelope of those two reports. Leads are usually shared. |
| Thumbtack | $50–$150 | $49–$147 | Outside observation Thumbtack does not publish prices. Skillmammoth’s October 2026 note says observed roofing leads run $50–$150 or more. The high end is open. Your Pro app is the price that matters. |
National
$228.15
Houston planning figure (0.98×)
$224
Median cost per lead. LocaliQ reports medians and calls them averages. About 80–85% of the spend behind this study is Google; the rest is Microsoft.
Can I afford this?National
$72.40
Houston planning figure (0.98×)
$71
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Roofing & gutters ($228.15) sits from the $90.92 home-services search median. Unrounded: $72.40.
Can I afford this?National
$25–$120
Houston planning figure (0.98×)
$25–$118
Angi does not publish a rate card. Lead Gen Economy reports $25–$60. 7ten Marketing reports $50–$120 from contractors. The band is the envelope of those two reports. Leads are usually shared.
Can I afford this?National
$50–$150
Houston planning figure (0.98×)
$49–$147
Thumbtack does not publish prices. Skillmammoth’s October 2026 note says observed roofing leads run $50–$150 or more. The high end is open. Your Pro app is the price that matters.
Can I afford this?Planning factor for Houston: 0.98×. Large market with a lot of shops bidding.
728days running
#1roofing_jlhouston
General
Button: Contact us. Still running as of Nov 2, 2026. First seen Nov 4, 2024. View in ad library
318days running
#2Coastal Roofing Specialists LLC
Emergency / same-day
Here are just a few ways we helped customers in North Houston and Friendswood save time, money, and stress in 2025. 1. Emergency Roof Replacement After a Hailstorm — Friendswood, TX The Result: ✅ $17,000 covered by ins
Button: Visit Instagram profile. Still running as of Nov 2, 2026. First seen Dec 19, 2025. More emergency / same-day ads View in ad library
168days running
#3Precision Roof Crafters, Inc.
General
There’s no skyline quite like Houston’s 🌆, and no responsibility greater than protecting the families who live beneath it. At Precision Roof Crafters, every roof we repair or replace comes with a view we never take for
Button: Call now. Still running as of Nov 2, 2026. First seen May 18, 2026. View in ad library
163days running
#4Houston Fine Roofing
Financing
$7,997 for a new roof? I know that sounds crazy. Roofs are usually like 15k. Right? Not all the time. It has to do with the size, difficulty and materials. The thing is…. There’s a fair price. And prices so insan
Button: Learn more. Still running as of Nov 2, 2026. First seen May 23, 2026. More financing ads View in ad library
116days running
#5Ruff Roofing
Free inspection
🚨 HOUSTON HOMEOWNERS: GET A NEW ROOF WITH $0 DOWN + 72-MONTH FINANCING 🚨 Most homeowners delay fixing roof damage because they think they can’t afford it upfront. Meanwhile, that small leak keeps getting worse. What s
Button: See details. Still running as of Nov 2, 2026. First seen Jul 9, 2026. More free inspection ads View in ad library
39days running
#6DR Roofing & Construction
Emergency / same-day
Your roof quote shouldn't require a stranger sitting in your living room for two hours. Tell us your address, we measure it remotely, and you get a full roof replacement quote texted and emailed to you — same day, no ap
Button: Get quote. Still running as of Nov 2, 2026. First seen Sep 24, 2026. More emergency / same-day ads View in ad library
38days running
#7DR Roofing & Construction
Emergency / same-day
Your roof quote shouldn't require a stranger sitting in your living room for two hours. Tell us your address, we measure it remotely, and you get a full roof replacement quote texted and emailed to you — same day, no ap
Button: Get quote. Still running as of Nov 2, 2026. First seen Sep 25, 2026. More emergency / same-day ads View in ad library
24days running
#8Rodriguez Roofing
General
Houston homeowners have trusted Rodriguez Roofing for generations. Since 1963, our family-owned team has built our reputation on quality craftsmanship, dependable service, and roofs made to protect what matters most. Wh
Button: Learn more. Still running as of Nov 2, 2026. First seen Oct 9, 2026. View in ad library
19days running
#9DR Roofing & Construction
Financing
$5,999 for a full roof replacement sounds too cheap. I know it does. I am Dan Burr. I own DR Roofing & Construction here in Houston. People say that to me all the time, so let me explain how that price is possible. F
Button: Learn more. Still running as of Nov 2, 2026. First seen Oct 14, 2026. More financing ads View in ad library
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.