Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
Use this page to budget roofing leads in Charlotte. The national column is the published, reported, or estimated figure. The Charlotte column multiplies it by 0.95×. Mid-size metro. The factor is a judgment, not a measurement. That factor is a judgment, not a measured Charlotte cost per lead.
Separate storm repairs from full replacements before you copy a cost-per-lead number. The LocaliQ median is a blended search lead. An insurance-help lead and a $1,000-off replacement lead do not close the same, and they should not share a budget. If you buy shared marketplace leads, divide the sticker price by your real close rate before you call it cheap.
No sample ad in this file for roofing in Charlotte. The benchmark rows are still the point of the page. A live import would fill the list.
| Channel | National | Charlotte planning | What the number is |
|---|---|---|---|
| Google search | $228.15 | $217 | Published median Median cost per lead. LocaliQ reports medians and calls them averages. About 80–85% of the spend behind this study is Google; the rest is Microsoft. |
| Meta | $72.40 | $69 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Roofing & gutters ($228.15) sits from the $90.92 home-services search median. Unrounded: $72.40. |
| Angi | $25–$120 | $24–$114 | Reported range, not a rate card Angi does not publish a rate card. Lead Gen Economy reports $25–$60. 7ten Marketing reports $50–$120 from contractors. The band is the envelope of those two reports. Leads are usually shared. |
| Thumbtack | $50–$150 | $48–$143 | Outside observation Thumbtack does not publish prices. Skillmammoth’s October 2026 note says observed roofing leads run $50–$150 or more. The high end is open. Your Pro app is the price that matters. |
National
$228.15
Charlotte planning figure (0.95×)
$217
Median cost per lead. LocaliQ reports medians and calls them averages. About 80–85% of the spend behind this study is Google; the rest is Microsoft.
Can I afford this?National
$72.40
Charlotte planning figure (0.95×)
$69
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Roofing & gutters ($228.15) sits from the $90.92 home-services search median. Unrounded: $72.40.
Can I afford this?National
$25–$120
Charlotte planning figure (0.95×)
$24–$114
Angi does not publish a rate card. Lead Gen Economy reports $25–$60. 7ten Marketing reports $50–$120 from contractors. The band is the envelope of those two reports. Leads are usually shared.
Can I afford this?National
$50–$150
Charlotte planning figure (0.95×)
$48–$143
Thumbtack does not publish prices. Skillmammoth’s October 2026 note says observed roofing leads run $50–$150 or more. The high end is open. Your Pro app is the price that matters.
Can I afford this?Planning factor for Charlotte: 0.95×. Mid-size metro. The factor is a judgment, not a measurement.
No sample roofing ads are filed for Charlotte.
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.