Google search
Published medianNational
$228.15
Atlanta planning figure (1×)
$228
Median cost per lead. LocaliQ reports medians and calls them averages. About 80–85% of the spend behind this study is Google; the rest is Microsoft.
Can I afford this?Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
Use this page to budget roofing leads in Atlanta. The national column is the published, reported, or estimated figure. The Atlanta column multiplies it by 1×. Baseline metro in this planning set. Factor is 1.00 on purpose. That factor is a judgment, not a measured Atlanta cost per lead.
Separate storm repairs from full replacements before you copy a cost-per-lead number. The LocaliQ median is a blended search lead. An insurance-help lead and a $1,000-off replacement lead do not close the same, and they should not share a budget. If you buy shared marketplace leads, divide the sticker price by your real close rate before you call it cheap.
In the sample file, Atlanta roofing has 1 ad. The longest has been up 423 days: Peachtree Exteriors’s Insurance claim help. The advertiser is invented.
| Channel | National | Atlanta planning | What the number is |
|---|---|---|---|
| Google search | $228.15 | $228 | Published median Median cost per lead. LocaliQ reports medians and calls them averages. About 80–85% of the spend behind this study is Google; the rest is Microsoft. |
| Meta | $72.40 | $72 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Roofing & gutters ($228.15) sits from the $90.92 home-services search median. Unrounded: $72.40. |
| Angi | $25–$120 | $25–$120 | Reported range, not a rate card Angi does not publish a rate card. Lead Gen Economy reports $25–$60. 7ten Marketing reports $50–$120 from contractors. The band is the envelope of those two reports. Leads are usually shared. |
| Thumbtack | $50–$150 | $50–$150 | Outside observation Thumbtack does not publish prices. Skillmammoth’s October 2026 note says observed roofing leads run $50–$150 or more. The high end is open. Your Pro app is the price that matters. |
National
$228.15
Atlanta planning figure (1×)
$228
Median cost per lead. LocaliQ reports medians and calls them averages. About 80–85% of the spend behind this study is Google; the rest is Microsoft.
Can I afford this?National
$72.40
Atlanta planning figure (1×)
$72
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Roofing & gutters ($228.15) sits from the $90.92 home-services search median. Unrounded: $72.40.
Can I afford this?National
$25–$120
Atlanta planning figure (1×)
$25–$120
Angi does not publish a rate card. Lead Gen Economy reports $25–$60. 7ten Marketing reports $50–$120 from contractors. The band is the envelope of those two reports. Leads are usually shared.
Can I afford this?National
$50–$150
Atlanta planning figure (1×)
$50–$150
Thumbtack does not publish prices. Skillmammoth’s October 2026 note says observed roofing leads run $50–$150 or more. The high end is open. Your Pro app is the price that matters.
Can I afford this?Planning factor for Atlanta: 1×. Baseline metro in this planning set. Factor is 1.00 on purpose.
423days running
#1Peachtree Exteriors · invented advertiser
Insurance claim help
Atlanta roofing company. We document the roof, walk it with the carrier when we can, and put the photos in an order an adjuster can use. We do not promise an approval.
Button: Schedule the visit. text creative, no image in this file. Still running as of Oct 30, 2026. First seen Sep 2, 2025. All Insurance claim help ads
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.