Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
Use this page to budget roofing leads in Denver. The national column is the published, reported, or estimated figure. The Denver column multiplies it by 1.08×. Higher-cost market and a short roofing and HVAC season. That factor is a judgment, not a measured Denver cost per lead.
Separate storm repairs from full replacements before you copy a cost-per-lead number. The LocaliQ median is a blended search lead. An insurance-help lead and a $1,000-off replacement lead do not close the same, and they should not share a budget. If you buy shared marketplace leads, divide the sticker price by your real close rate before you call it cheap.
In the sample file, Denver roofing has 1 ad. The longest has been up 122 days: Mile High Shingles’s Free storm inspection. The advertiser is invented.
| Channel | National | Denver planning | What the number is |
|---|---|---|---|
| Google search | $228.15 | $246 | Published median Median cost per lead. LocaliQ reports medians and calls them averages. About 80–85% of the spend behind this study is Google; the rest is Microsoft. |
| Meta | $72.40 | $78 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Roofing & gutters ($228.15) sits from the $90.92 home-services search median. Unrounded: $72.40. |
| Angi | $25–$120 | $27–$130 | Reported range, not a rate card Angi does not publish a rate card. Lead Gen Economy reports $25–$60. 7ten Marketing reports $50–$120 from contractors. The band is the envelope of those two reports. Leads are usually shared. |
| Thumbtack | $50–$150 | $54–$162 | Outside observation Thumbtack does not publish prices. Skillmammoth’s October 2026 note says observed roofing leads run $50–$150 or more. The high end is open. Your Pro app is the price that matters. |
National
$228.15
Denver planning figure (1.08×)
$246
Median cost per lead. LocaliQ reports medians and calls them averages. About 80–85% of the spend behind this study is Google; the rest is Microsoft.
Can I afford this?National
$72.40
Denver planning figure (1.08×)
$78
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Roofing & gutters ($228.15) sits from the $90.92 home-services search median. Unrounded: $72.40.
Can I afford this?National
$25–$120
Denver planning figure (1.08×)
$27–$130
Angi does not publish a rate card. Lead Gen Economy reports $25–$60. 7ten Marketing reports $50–$120 from contractors. The band is the envelope of those two reports. Leads are usually shared.
Can I afford this?National
$50–$150
Denver planning figure (1.08×)
$54–$162
Thumbtack does not publish prices. Skillmammoth’s October 2026 note says observed roofing leads run $50–$150 or more. The high end is open. Your Pro app is the price that matters.
Can I afford this?Planning factor for Denver: 1.08×. Higher-cost market and a short roofing and HVAC season.
122days running
#1Mile High Shingles · invented advertiser
Free storm inspection
Free inspection along the Front Range. A lot of “damage” is just a tired roof. We would rather say that on the driveway than sell a roof you do not need.
Button: Request the check. image creative, no image in this file. Came down Sep 1, 2026. First seen May 2, 2026. All Free storm inspection ads
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.