Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
Pest ads that stay up all year are usually selling a plan, not a one-time spray. The first visit is the hook. The quarterly agreement is the business. Google’s 2025 home-services report does not publish a pest row, and this site does not invent one.
Judge a pest lead against the value of the agreement, not the first spray. If you only sell one-time jobs, most published home-services lead prices will look too high, and they are. If the plan sticks, you can pay more for the first lead than the first visit is worth.
What can I afford for a pest control lead? · Pest control ads in the sample file
| Channel | National | What the number is |
|---|---|---|
| Google search | $90.92 | Category median, not this trade Pest control is not a subcategory in the 2025 LocaliQ home-services report. This cell repeats the overall home-services median of $90.92 and the overall click price of $7.85. It is not a pest measurement. |
| Meta | $41.26 | Estimate Estimate. WordStream publishes a Home & Home Improvement leads median of $41.26 and does not split it by trade. Pest control also has no trade row in the search study, so this cell is that category median with no extra scale. |
| Angi | — | Not published No Angi range is shown. Angi does not publish a rate card, and the sources we use do not report this trade. |
| Thumbtack | — | Not published No Thumbtack range is shown. Thumbtack does not publish a rate card, and the sources we use do not report this trade. |
National
$90.92
Pest control is not a subcategory in the 2025 LocaliQ home-services report. This cell repeats the overall home-services median of $90.92 and the overall click price of $7.85. It is not a pest measurement.
Can I afford this?National
$41.26
Estimate. WordStream publishes a Home & Home Improvement leads median of $41.26 and does not split it by trade. Pest control also has no trade row in the search study, so this cell is that category median with no extra scale.
Can I afford this?National
—
No Angi range is shown. Angi does not publish a rate card, and the sources we use do not report this trade.
Can I afford this?National
—
No Thumbtack range is shown. Thumbtack does not publish a rate card, and the sources we use do not report this trade.
Can I afford this?Each city page multiplies the national figure by a TradeAdWatch planning factor. That column is an estimate, including when the national number is a published median.
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.