Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
A plan ad is selling next year’s visits, not today’s repair. Shops that keep these up care about the route and the membership more than a one-time ticket.
Look at the monthly price and what the visit includes. A plan that has run since last summer is a stronger signal than a tune-up launched for the first hot week.
Longest sample in this offer: 516 days, Piedmont Comfort on Meta. That shop name is invented.
516days running
#1Piedmont Comfort · invented advertiser
Maintenance plan
Charlotte maintenance plan: a cooling visit and a heating visit, priority scheduling, and the repair discount in writing. Members book first when the route is full.
Button: See the plan. image creative, no image in this file. Still running as of Oct 30, 2026. First seen Jun 1, 2025. All Maintenance plan ads
HVAC lead costs · Run a hvac ticket through the calculator
Write down two tickets before you buy: the cash you actually collect on a tune-up visit, and the average replacement. The ad can say $59 while the visit collects more in filters, capacitors, and the maintenance plan. Put the real average in the calculator. A tune-up that loses money on the day can still be worth it if the plan or the change-out is real. If those never happen, the tune-up is just a cheap lead that isn’t cheap.
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.