Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
HVAC ads split in two. A $59 tune-up is a way to get the truck in the driveway. A replacement estimate is a different lead and should not be judged with the same cost per lead. The Google figure on this site blends air conditioning and heating medians. Your books should not.
Write down two tickets before you buy: the cash you actually collect on a tune-up visit, and the average replacement. The ad can say $59 while the visit collects more in filters, capacitors, and the maintenance plan. Put the real average in the calculator. A tune-up that loses money on the day can still be worth it if the plan or the change-out is real. If those never happen, the tune-up is just a cheap lead that isn’t cheap.
6 invented advertisers in the sample file.
516days running
#1Piedmont Comfort · invented advertiser
Maintenance plan
Charlotte maintenance plan: a cooling visit and a heating visit, priority scheduling, and the repair discount in writing. Members book first when the route is full.
Button: See the plan. image creative, no image in this file. Still running as of Oct 30, 2026. First seen Jun 1, 2025. All Maintenance plan ads
346days running
#2Copperline Air · invented advertiser
$59 tune-up
Phoenix. The $59 covers a cooling tune-up on one system: filter check, capacitor, contactor, refrigerant reading, and a straight answer. Repairs are quoted before we do them.
Button: Book the tune-up. image creative, no image in this file. Still running as of Oct 30, 2026. First seen Nov 18, 2025. All $59 tune-up ads
294days running
#3Harbor Breeze Heating · invented advertiser
$59 furnace tune-up
Heating tune-up before the hard cold. One system, safety checks included, and we will not upsell a new furnace off a dirty flame sensor.
Button: Schedule service. text creative, no image in this file. Still running as of Oct 30, 2026. First seen Jan 9, 2026. All $59 furnace tune-up ads
224days running
#4Bayou Cool · invented advertiser
0% on new systems
Houston. Full system replacements with 0% financing for 60 months for approved credit. We show the cash price next to the payment. Installation by our own crews.
Button: Check the payment. video creative, no image in this file. Still running as of Oct 30, 2026. First seen Mar 20, 2026. All 0% on new systems ads
79days running
#5Front Range Mechanical · invented advertiser
Free replacement estimate
Denver. If the furnace or the condenser is over 12 years and you are already thinking about next winter, we will price a replacement at the house. No dispatch fee for the estimate.
Button: Request an estimate. text creative, no image in this file. Still running as of Oct 30, 2026. First seen Aug 12, 2026. All Free replacement estimate ads
32days running
#6Music City Heat · invented advertiser
$59 tune-up
One system, this month. We test safety controls and tell you if the unit has another winter in it. If it does, we say that too.
Button: Grab a morning. image creative, no image in this file. Still running as of Oct 30, 2026. First seen Sep 28, 2026. All $59 tune-up ads
| Channel | National | What the number is |
|---|---|---|
| Google search | $128.38 | Blend of published medians Straight average of two published medians: air conditioning installation and repair at $127.74 (CPC $9.68) and heating and furnaces at $129.02 (CPC $9.30). A tune-up lead and a system replacement are not the same lead. |
| Meta | $49.76 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Air conditioning and heating ($128.38) sits from the $90.92 home-services search median. Unrounded: $49.76. |
| Angi | $20–$50 | Reported range, not a rate card One secondary source reports $20–$50, shared with about 3–5 contractors. Angi does not confirm it. We did not find a second public range worth widening this band. |
| Thumbtack | $50–$200 | Outside observation Observed range of $50–$200 or more, from one firm’s Pro-app notes in October 2026. Not a Thumbtack rate card. Service calls and system replacements sit in the same wide band. |
National
$128.38
Straight average of two published medians: air conditioning installation and repair at $127.74 (CPC $9.68) and heating and furnaces at $129.02 (CPC $9.30). A tune-up lead and a system replacement are not the same lead.
National
$49.76
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Air conditioning and heating ($128.38) sits from the $90.92 home-services search median. Unrounded: $49.76.
National
$20–$50
One secondary source reports $20–$50, shared with about 3–5 contractors. Angi does not confirm it. We did not find a second public range worth widening this band.
National
$50–$200
Observed range of $50–$200 or more, from one firm’s Pro-app notes in October 2026. Not a Thumbtack rate card. Service calls and system replacements sit in the same wide band.
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.