Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
Aeration and overseed ads for lawn & landscaping
Aeration ads have a window. A shop that runs them only in the right month and turns them off is operating. A shop that runs them all year is paying for curiosity.
The useful signal is the start date, not clever copy. Pair it with the metro’s season.
Longest sample in this offer: 90 days, High Country Turf on Meta. That shop name is invented.
Decide which business you are buying leads for. A route of weekly mows can live on a cheap lead and a low ticket. A cleanup or an install cannot use the mowing math. If you sell both, split the campaigns or the calculator will lie to you.
The monthly note
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.