Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
A flat discount is easy to understand and easy to copy. It survives when the shop can give up a thousand dollars and still like the job, which is a statement about margin, not about clever copy.
Count how many competitors in the same metro are running a number in the same range. A discount everyone matches is no longer an offer. It is the price.
Longest sample in this offer: 151 days, Lakeshore Roof Co. on Google. That shop name is invented.
151days running
#1Lakeshore Roof Co. · invented advertiser
$1,000 off replacement
Chicago and near north suburbs. The thousand comes off a full reroof, not a repair. Written quote before we schedule a tear-off.
Button: Get the quote. text creative, no image in this file. Still running as of Oct 30, 2026. First seen Jun 1, 2026. All $1,000 off replacement ads
Roofing lead costs · Run a roofing ticket through the calculator
Separate storm repairs from full replacements before you copy a cost-per-lead number. The LocaliQ median is a blended search lead. An insurance-help lead and a $1,000-off replacement lead do not close the same, and they should not share a budget. If you buy shared marketplace leads, divide the sticker price by your real close rate before you call it cheap.
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.