Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
Roofing clicks are expensive because the job is expensive and a lot of shops bid the same storm. A free inspection that has been buying ads since last spring tells you more than a discount that launched on Monday. Read days running first, then the offer.
Separate storm repairs from full replacements before you copy a cost-per-lead number. The LocaliQ median is a blended search lead. An insurance-help lead and a $1,000-off replacement lead do not close the same, and they should not share a budget. If you buy shared marketplace leads, divide the sticker price by your real close rate before you call it cheap.
6 invented advertisers in the sample file.
564days running
#1Redbird Roofing · invented advertiser
Free storm inspection
Dallas–Fort Worth. We look at the soft metals and the south slope. If there is no damage, we say so. If there is, we photograph it before anyone talks about a claim.
Button: Book the inspection. image creative, no image in this file. Still running as of Oct 30, 2026. First seen Apr 14, 2025. All Free storm inspection ads
423days running
#2Peachtree Exteriors · invented advertiser
Insurance claim help
Atlanta roofing company. We document the roof, walk it with the carrier when we can, and put the photos in an order an adjuster can use. We do not promise an approval.
Button: Schedule the visit. text creative, no image in this file. Still running as of Oct 30, 2026. First seen Sep 2, 2025. All Insurance claim help ads
261days running
#3Gulf Span Roofing · invented advertiser
Monthly financing
Tampa Bay. Architectural shingles, with monthly financing for qualified homeowners. We show the full price first, then the payment. No surprise decking charge after the tear-off without a conversation.
Button: See payment examples. carousel creative, no image in this file. Still running as of Oct 30, 2026. First seen Feb 11, 2026. All Monthly financing ads
151days running
#4Lakeshore Roof Co. · invented advertiser
$1,000 off replacement
Chicago and near north suburbs. The thousand comes off a full reroof, not a repair. Written quote before we schedule a tear-off.
Button: Get the quote. text creative, no image in this file. Still running as of Oct 30, 2026. First seen Jun 1, 2026. All $1,000 off replacement ads
122days running
#5Mile High Shingles · invented advertiser
Free storm inspection
Free inspection along the Front Range. A lot of “damage” is just a tired roof. We would rather say that on the driveway than sell a roof you do not need.
Button: Request the check. image creative, no image in this file. Came down Sep 1, 2026. First seen May 2, 2026. All Free storm inspection ads
29days running
#6Citrus Ridge Roofing · invented advertiser
Free wind inspection
We check lifted tabs, pipe boots, and the ridge. If the roof is fine, you get a short note that says so. If it isn’t, you get photos.
Button: Book this week. text creative, no image in this file. Still running as of Oct 30, 2026. First seen Oct 1, 2026. All Free wind inspection ads
| Channel | National | What the number is |
|---|---|---|
| Google search | $228.15 | Published median Median cost per lead. LocaliQ reports medians and calls them averages. About 80–85% of the spend behind this study is Google; the rest is Microsoft. |
| Meta | $72.40 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Roofing & gutters ($228.15) sits from the $90.92 home-services search median. Unrounded: $72.40. |
| Angi | $25–$120 | Reported range, not a rate card Angi does not publish a rate card. Lead Gen Economy reports $25–$60. 7ten Marketing reports $50–$120 from contractors. The band is the envelope of those two reports. Leads are usually shared. |
| Thumbtack | $50–$150 | Outside observation Thumbtack does not publish prices. Skillmammoth’s October 2026 note says observed roofing leads run $50–$150 or more. The high end is open. Your Pro app is the price that matters. |
National
$228.15
Median cost per lead. LocaliQ reports medians and calls them averages. About 80–85% of the spend behind this study is Google; the rest is Microsoft.
National
$72.40
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Roofing & gutters ($228.15) sits from the $90.92 home-services search median. Unrounded: $72.40.
National
$25–$120
Angi does not publish a rate card. Lead Gen Economy reports $25–$60. 7ten Marketing reports $50–$120 from contractors. The band is the envelope of those two reports. Leads are usually shared.
National
$50–$150
Thumbtack does not publish prices. Skillmammoth’s October 2026 note says observed roofing leads run $50–$150 or more. The high end is open. Your Pro app is the price that matters.
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.