Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
A free inspection is the pest version of a roof check: get in the house, find something real, and price a plan. It works when the inspector can tell the difference between a sale and an empty crawlspace.
Ads that stay up say who the inspection is for. “Free for homeowners” with a zip code lasts longer than a generic freebie.
Longest sample in this offer: 258 days, Piedmont Pest Co. on Google. That shop name is invented.
258days running
#1Piedmont Pest Co. · invented advertiser
Free pest inspection
A technician walks the exterior and the places you are actually seeing activity. You get a written plan price. If you do not want it, that is the end of the visit.
Button: Book the inspection. text creative, no image in this file. Still running as of Oct 30, 2026. First seen Feb 14, 2026. All Free pest inspection ads
91days running
#2Cactus Bug Co. · invented advertiser
Free scorpion inspection
We black-light the block wall and the garage. If the pressure is low, we will tell you a plan is a waste of money.
Button: Book after dusk. image creative, no image in this file. Came down Sep 30, 2026. First seen Jul 1, 2026. All Free scorpion inspection ads
Pest control lead costs · Run a pest control ticket through the calculator
Judge a pest lead against the value of the agreement, not the first spray. If you only sell one-time jobs, most published home-services lead prices will look too high, and they are. If the plan sticks, you can pay more for the first lead than the first visit is worth.
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.