Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
Plumbing leads cost less than roofing leads, and the tickets are smaller, so a $40 lead can still be a bad buy if it is a shared lead for a $150 clog. Emergency ads and drain specials do not behave the same. Don’t average them in your head.
Speed is the product on emergency work. A lead you return in twenty minutes and a lead you return tomorrow are not the same close rate, even if you paid the same price. For drain specials, know your average ticket after the camera and the real repair, not the $99 on the ad.
6 invented advertisers in the sample file.
441days running
#1Oak Street Plumbing · invented advertiser
$99 drain special
The $99 is one kitchen, bath, or laundry drain. It is not a main-line special. If the stoppage is in the yard, we stop and price the camera before anyone keeps digging.
Button: Book the drain. image creative, no image in this file. Still running as of Oct 30, 2026. First seen Aug 15, 2025. All $99 drain special ads
333days running
#2Desert Pipe · invented advertiser
24/7 emergency
Nights and weekends. Burst lines, slab leaks that will not wait, and water heaters that just let go. The after-hours rate is on the recording and again when we dispatch.
Button: Call now. text creative, no image in this file. Still running as of Oct 30, 2026. First seen Dec 1, 2025. All 24/7 emergency ads
281days running
#3Magnolia Plumbing · invented advertiser
$99 drain special
Indoor drains only. Roots in the main are a different job and we will not pretend otherwise. Evening routes Tuesday through Saturday.
Button: Book $99. image creative, no image in this file. Still running as of Oct 30, 2026. First seen Jan 22, 2026. All $99 drain special ads
209days running
#4Lake Eola Plumbing · invented advertiser
Water heater replacement
Orlando. 40- and 50-gallon tanks stocked on the truck. We quote the unit and the install before we pull the old one. Permit handled on tank swaps that need one.
Button: Check today’s window. carousel creative, no image in this file. Still running as of Oct 30, 2026. First seen Apr 4, 2026. All Water heater replacement ads
165days running
#5Trinity Drain · invented advertiser
$149 camera inspection
Dallas–Fort Worth. You watch the video with the tech. If we do the repair, the $149 comes off the invoice. If the line is fine, you keep the recording.
Button: Schedule the camera. text creative, no image in this file. Still running as of Oct 30, 2026. First seen May 18, 2026. All $149 camera inspection ads
59days running
#6Queen City Pipe · invented advertiser
24/7 emergency
We do not sell the call to a stranger with a truck. If we cannot roll, we say so. Overflowing fixtures and no-water calls come first.
Button: Request a truck. image creative, no image in this file. Still running as of Oct 30, 2026. First seen Sep 1, 2026. All 24/7 emergency ads
| Channel | National | What the number is |
|---|---|---|
| Google search | $129.02 | Published median Median cost per lead, with a median cost per click of $10.49. |
| Meta | $49.90 | Estimate Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Plumbing ($129.02) sits from the $90.92 home-services search median. Unrounded: $49.90. |
| Angi | $15–$70 | Reported range, not a rate card Lead Gen Economy reports $15–$40. 7ten Marketing reports $20–$70. The band is the envelope. Shared leads. |
| Thumbtack | $45–$120 | Outside observation Observed range of $45–$120. Thumbtack’s help center says pros set their own minimum and maximum, and the charge inside that range follows the job. |
National
$129.02
Median cost per lead, with a median cost per click of $10.49.
National
$49.90
Estimate. WordStream’s Home & Home Improvement leads median is $41.26 and is not split by trade. This cell starts there and scales halfway toward how far Plumbing ($129.02) sits from the $90.92 home-services search median. Unrounded: $49.90.
National
$15–$70
Lead Gen Economy reports $15–$40. 7ten Marketing reports $20–$70. The band is the envelope. Shared leads.
National
$45–$120
Observed range of $45–$120. Thumbtack’s help center says pros set their own minimum and maximum, and the charge inside that range follows the job.
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.